Asahi Ginger Draft

Asahi Ginger Draft is a new “Happoshu” (brewed with 25% less malt content to beer) which contains a spicy ginger extract. The drink will which is targeted at a younger Japanese consumer will be available from mid-October for 160 yen for a 350-milliliter can.

J Pop superstar Anna Tsuchiya will be helping to promote the beer with a track on her forthcoming album named “Ginger” which is a collaboration between Anna and rock band Monkey Majik, to be be used as the theme song to the Asahi Ginger Draft commercial from October 21.

[Anna Tsuchiya with Monkey Majik - click on the image to launch the tv ad]