Smirnoff “Glowing” Ice

The first limited-edition bottle for RTD Smirnoff Ice has been revealed as part of the brand’s 10-year anniversary celebrations.

The bottle, which glows in UV light, is designed to create a dramatic visual impact on-premise. It will replace standard packs from November, for a limited time only.

“By developing a limited-edition, glow-in-the-dark bottle, we are offering licensees a unique, fun way of maximising Smirnoff ice during sales in the lead-up to Christmas, which is an important sales period for RTDs,” said Diageo GB brand manager for Smirnoff Ice Ellie Rogers.

[Via Morning Advertiser]