The first limited-edition bottle for RTD Smirnoff Ice has been revealed as part of the brand’s 10-year anniversary celebrations.

The bottle, which glows in UV light, is designed to create a dramatic visual impact on-premise. It will replace standard packs from November, for a limited time only.

“By developing a limited-edition, glow-in-the-dark bottle, we are offering licensees a unique, fun way of maximising Smirnoff ice during sales in the lead-up to Christmas, which is an important sales period for RTDs,” said Diageo GB brand manager for Smirnoff Ice Ellie Rogers.

[Via Morning Advertiser]

With pear cider rising in popularity across the UK, VK (Vodka Kick) the ready to drink, flavored vodka from Global Brands will add Pear to its flavor lineup as of October. They are hoping that drinkers taste for pear will crossover from cider, which we guess has some logic to it.

Mojo is a new alternative alcoholic energy drink which features Guarana - the natural energy supplement from Brazil. The Guarana seed contains a naturally occurring form of caffeine two and a half times stronger than the one found in regular coffee beans. Mojo is available in three varieties - MOJO Liquid – Tropical Fruit, MOJO Rhythm – Dragon Fruit, and MOJO VIBE – Star Fruit.

http://www.drinkmojo.com/

Tags: Energy Drink, Mixed Drinks, RTDS, Spirits, Super Fruits