Attention all Beamers:

Celebrating seven generations of the Jim Beam family, Beam Global Spirits & Wine Inc. has launched a new limited edition version of Jim Beam Bourbon called The Distillers Series. The recipe is described as a dark amber liquid that’s aged seven years to 90 proof and will be available in the US in January 2009.

Beam Global are launching a new, ultra premium and thoroughly modern American Rye called (ri)1 - Rye One. Beam are hoping to appeal to the cocktail market, and American Rye is one of the fasted growing spirits in the States. We really like the minimalist branding and reckon this could be a hit.